A truly walkable city by the sea.
So what exactly is walkability? Plain and simple, it’s the ability to walk from one desired destination to another. With DVTA Street to Sea, we utilize the walkability of Downtown Ventura that’s already there—plus activate the pedestrian zones that already exist.
Why this works.
It encourages more time spent downtown, while still allowing for quick drop-ins and exploration with cars. Small businesses need both for revenue.
A thriving downtown means all of downtown.
Advancing the original goals of the Downtown Specific Plan, with this strategy locals and tourists don’t just go to Main Street—they bounce around to different districts, each with their own unique flavor and purpose.
This encourages longer stays, more spending, and Downtown Ventura as a whole becoming a destination for both locals and tourists.
The Promenade
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Mission Park
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Figueroa Plaza
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Plaza Park
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The Promenade ✳︎ Mission Park ✳︎ Figueroa Plaza ✳︎ Plaza Park ✳︎
Car-free pedestrian zones already exist in downtown.
Why spend $55 million dollars to create a new car-free zone when we aren’t even activating the ones we already have?