A sunnier future for Downtown Ventura.
Our plan is for everyone—whether you want Main Street open, or want more pedestrian-centered spaces downtown. Keep scrolling to see how it works!
Restore
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Revive
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Reimagine
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Restore ✳︎ Revive ✳︎ Reimagine ✳︎
DVTA Street to Sea is an alternate vision to Main Street Moves—similar goals, different strategy.
By focusing on all of downtown, instead of spending $55 million on Main Street alone, DVTA Street to Sea’s strategy frees up money for incremental upgrades and an overall economic development plan for downtown:
Beautify downtown as a whole
Fix serious infrastructure issues like roads + sidewalks
Clean up streets, parks, and unsafe areas
Create a truly walkable city-by-the-sea destination with distinct districts
Open Main Street to bring our buzz back, helping small businesses thrive
Transform existing car-free zones downtown into unique community spaces
Restore and revive historical and cultural areas in Downtown Ventura
What will make Downtown Ventura stand out as a destination? Our history, our small beach town feel, and walkability from Main Street to the beach—like our Downtown Specific Plan originally intended.