Historic Main Street

At DVTA Street to Sea, we cherish our Main Street history. We lean into it. We get back to basics, what drives revenue as a whole across Main Street.  We build on that to create the “shopping”destination we once had, and that we are quickly losing. Easy access, bustling energy, and thriving small businesses and restaurants. LEARN MORE

Mission + Plaza Parks

Imagine parks that are true destinations for locals to get outside, stroll, bring their kids, meet friends, and hang out. With the right mix of amenities and programming, our downtown parks can become community hubs that generate their own revenue.LEARN MORE

Ventura Promenade

Our renovated and beautified promenade becomes a morning to evening destination for both locals and tourists—plenty of outdoor dining, high-end restaurants, a wellness cafe, coffee shop, casual eateries, surf + beach shops. Plus a tastefully designed luxury hotel with pool + spa—not only for tourists, but enjoyed by locals for staycations and spa days. LEARN MORE

Cultural District

Our reimagined cultural district spans from our museums to the Mission and more. We transform Figueroa Plaza into the Cultural Corridor, revitalize China Alley, and create a new space called Heritage Square, hosting historical and cultural events throughout the year. LEARN MORE

The Detour District

Centered around Front Street, this is where downtown keeps the fun going—in our own version of Santa Barbara’s Funk Zone. Hop to and from bars, breweries, live comedy, music, arcades, escape rooms, and interactive experiences—just a walk from Main Street and the Promenade. LEARN MORE

Arts District

Our unique arts district from Main Street to Ventura Avenue becomes its own destination with Bell Arts, art galleries, cultural experiences plus coffee shops, wine bars, the best Mexican food in town, and more. LEARN MORE

Fairgrounds

Easily walkable to and from Main Street and the Promenade, let’s not forget our Fairgrounds. The go-to for large events, concerts, conventions, and trade shows, as well as local traditions like the races and county fair.